Love Island
Walk it back is a short film follows the journey of successful corporate executive Craig Cohon, who embarks on an extraordinary mission to repay his “debt” to the planet. His 4,000 km trek across Europe becomes both a physical and emotional journey, a symbolic act of reflection on his role in the climate crisis and a bold statement on personal responsibility.
Working with the creative ITV team and producer James Lovage at ITV, we created an animation to promote the fourth season of the show on Social media.
Using bold, clean illustrations and built an imaginative “aircraft safety video” world, filled with exaggerated, cheeky in-joke characters that added personality and humor throughout the sequence.
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The animation was widely launched across all social media channels, quickly gaining traction and reaching over a million views on Facebook and Instagram.
Credits
Client: itv 2
Producer: James Lovage
Design & Animation Direction: Rodrigo Rodriguez
Animation: Rafael Aflalo & Rodrigo Rodriguez