Working with the social team and producer James Lovage at ITV,  I was asked to create an animated commercial to promote the fourth season of the show. The animation needed to be humorous, and represent the diversity of the contestants on the show. To achieve this, I used bold and clean illustrations to create an aircraft safety video “world” featuring a variety of exaggerated cheeky in-joke characters.

The commercial was widely launched on all social media channels and reached over a million views on Facebook and Instagram.