Lloyds Bank: Data share mechanisms
We created a series of three animated films and illustrations for Lloyd’s of London to promote the adoption of shared data standards across the insurance market.
Each film uses everyday situations as metaphors for communication barriers and the power of working in sync.
Credits
Client: The London Market Group
Illustrations and animation: Rodrigo Rodríguez
Sound design: Nick Havas
Across all pieces, the campaign visually expressed Lloyd’s message:
Communicate without barriers. Unlock faster trade. Connect our market seamlessly, using shared data standards.
Beyond the films, we also created a series of illustrations that brought the campaign to life across Lloyd’s Bank in the City of London, featured on digital screens, the revolving door of the building’s most iconic entrance, escalators, and curved panels throughout the space.
